November car executives change cross-border job-hopping into new highlights

In 2017, the executive positions in China's auto market are full of variables. According to statistics, the number of executives in auto companies in the first half of the year has already reached as many as 100, and now it is already close to the end of the year. This state of change and adjustment has been Continued. China Netcom scrutinized the changes of executives of car manufacturers in November and found that a total of 18 auto executive positions had changed in November. Among them, Futian Automobile had the largest number of changes, and the most attention was given to the former vice president of Sina Automotive. The two editors, Zhao Huan and the former vice president of Jingdong Group, Xiong Qingyun, both worked cross-border.

Automobile Company I: FAW Toyota

Tian Qingjiu entered the FAW Group after graduating from university. He has worked in FAW Group for nearly 30 years. He has worked in FAW Trading Corporation, FAW Group, FAW Jilin, FAW Mazda, FAW Toyota and other subsidiaries. He has extensive experience in automobile sales, marketing, after-sales and management. Among them, Tian Qingji introduced Mazda’s first Atlas, a model of Chuangchi’s blue sky technology, during his tenure as Deputy General Manager of FAW Mazda. China Netcom learned from the FAW Toyota official that on November 1st, Tian Qingji officially took the post of general manager of any auto Toyota Motor Sales Company.

Automobile Company II: Foton Motor

Gong Yueqiong began serving Futian Automotive in 2004 and has more than 10 years of industry and management experience. From 2004 to 2016, he successively served as the chief financial officer of Beiqi Foton Motor Co., Ltd., general manager of financial services, deputy general manager, deputy general manager, and other positions. It is understood that during Gong Yueqiong's tenure as Fukuda Chief Financial Officer, Futian was established as a sound financial management system. The Financial Planning Department conducted in-depth research on the financial management systems of domestic and foreign automobile manufacturers, and extensively solicited opinions of financial experts, and finally established Adapting the cross-regional, cross-industry, cross-ownership financial management system of Foton Motor has laid a solid foundation for the company's future development.

Zhang Xiyong, who was born in 1963, once served as deputy general manager and deputy party secretary of Beiqi Foton Motor Co., Ltd. Currently serving as Deputy Secretary, Director, and General Manager of the Party Committee of Beijing Automobile Group Co., Ltd.; Vice Chairman of Beiqi Foton Motor Co., Ltd.; Director of Beijing Automotive Co., Ltd.; Chairman of Beiqi (Zhenjiang) Automobile Co., Ltd.; Chairman of Jiangxi Changhe Automobile Co., Ltd. .

Chen Qingshan, successively served as the manager of Regulations and Certification Department of Beiqi Foton Motor Co., Ltd. in the past five years; deputy general manager of Overseas Business Division of Beiqi Foton Motor Co., Ltd.; director of the truck business headquarters; implementation of the light commercial vehicle business division of Beiqi Foton Motor Co., Ltd. Minister of the Replica, Director of Commercial Vehicle Business, Dean of the Institute of Technology; Director of the Engineering Research Institute of Beiqi Foton Motor Co., Ltd. and Secretary of the Party Committee.

Wu Xibin, Vice President of Foton Motor Co., Ltd.; Executive Vice President of Commercial Vehicle Group, Beiqi Foton Motor Co., Ltd.; Quality Director of Beiqi Foton Motor Co., Ltd.; Manager of Product Creation Management Center, Beiqi Foton Motor Co., Ltd.; Dean of the Engineering Research Institute of the company.

He has served as the quality director and manager of quality management department of Beiqi Foton Motor Co., Ltd. in the past five years; vice president of Engineering Research Institute of Beiqi Foton Motor Co., Ltd.; manager of product creation management center of Beiqi Foton Motor Co., Ltd.; Beiqi Foton Motor Co., Ltd. Purchasing Business Division executive copy director.

Automobile Company III: Toyota Motor

Koichi Kobayashi has previously served as president of Toyota Motor Corporation in Turkey, director of global sales planning department of Toyota Motor Corporation, managing director of Toyota Motor Corporation, and director of Toyota Motor Corporation's operating company headquarters. In 2013, he worked for Toyota's joint venture company in China. He served as executive director of Toyota Motor Corporation, Minister of China's headquarters, and general manager of GAC Toyota Motor Co., Ltd. On April 1 this year, he was promoted to General Manager of Toyota China and Minister of China's headquarters.

Automobile Enterprise IV: Shenlong Company

On November 29, Shenlong Company held related meetings and announced two personnel appointments. According to the overall arrangement of the Dongfeng Company’s cadre exchanges, Zhou Yongchun, deputy general manager of business of the original Shenlong Company, will serve as deputy secretary of the party committee of Shenlong Company. Zhou Yongchun once worked for Shenlong Company Quality Department, Director of Xiangfan Factory (renamed Shuyang Factory in September 2011), Deputy General Manager of Purchasing and Head of Purchasing Department. From January 2017 to November 2017, he served as deputy general manager of business of Shenlong Company.

Li Guozhou entered Shenlong Company in 1995 and was once the director of the accounting division of the Financial Planning Department, the director of the capital division, and the deputy general manager and general manager position of Dongfeng Peugeot Citroën Auto Finance Co., Ltd.

The personnel adjustment of enterprises is the need for the normal operation of enterprises. However, frequent personnel adjustments such as this year's car companies can not but give rise to a bit of worries about these companies, especially the increase in the number of leaving. In November, the turnover of executives accounted for one-third of the total number of adjustments in the month. Except for Mr. Wang Jinyu, who was retired from illness, Faraday Future (FF) executives’ “departure” was full of “drama”. Sex.

Automotive Enterprise 5: Faraday Future

On November 10, San Francisco, FF decided to immediately terminate its employment relationship with CFO Stefan Krause and CTO Ulrich Kranz. According to him, the two were fired by FF because it did not bring positive value to FF, and Stefan Krause was an act that hindered the company's normal financing. Stefan Krause and Ulrich Kranz stated that they had already left as early as October. After this news broke out, the car circle was awkward. Jia Yueting's road to building a car was cast in a shadow. It was really embarrassing.

Cross-border job-hopping becomes a new direction for business transformation

For the people who are more concerned about the cross-border appointments of former deputy editor-in-chief of Sina Automotive Business Unit Zhao Huan and senior vice president of Jingdong Group Xiong Qingyun, the author thinks that this can be regarded as a new highlight of November's executive turnover.

Automobile Enterprise 6: Chery Automobile

Zhao Huan is Chery's WWW+ global marketing strategy, which reinforces another executive member introduced by the global marketing team. She used to be the deputy editor-in-chief of Sina Automotive Division and has been deeply pursuing Internet media for more than 10 years. In the future, Zhao Huan will take the lead in the transformation of Chery's “Great PR” system and digital marketing, using Internet thinking, diversified communication and marketing methods to further promote Chery’s marketing system and reinforce Chery’s new corporate image of “technology, quality, and internationalization”.

Actually, Zhao Huan, who has switched to the automotive industry, is not the first person. Mao Jingbo, executive vice president of AMG/smart/V class sales and Vito sales operations of Beijing-based Mercedes-Benz Sales Service Co., Ltd., and director of the public relations department of China General Shen Yanfei Ning Shuyong, executive vice president of marketing and communications of Qoros Automotive, had a rich media experience before entering the automotive industry, and her rich experience in the media has also brought a lot to the work after the transformation. Big help.

As a media person, she (he) is well aware of the “pain points” and “itchiness” of both parties. This advantage has also brought a lot of convenience to the work at hand after the change of identity. “Prescription suits” makes her (he ) Their work has become a major advantage of corporate communications. Now that Zhao Huan has successfully transformed into Chery, he has also become a new reference for some senior media people to upgrade their careers in the future.

Auto Enterprise 7: Xiaopeng Automobile

Xiong Qingyun worked in P&G for 23 years. He has served as President of the P&G Business Unit Greater China, P&G Greater China Marketing Vice President and Vice President of Brand Operations, and has made Olay, Crest, and Safeguard a well-known brand. Known as the “P&G Chinese First Executive”, it witnessed the entire history of P&G China from its initial stage to its peak age. After she moved to the Internet company, she became the senior vice president of Jingdong Group, which promoted the strategic transformation of the Jingdong brand upgrade and made outstanding contributions to Jingdong's e-commerce services.

Xiaopeng Automobile, as a new vehicle builder, is undoubtedly an urgent need for marketing. Xiong Qingyun, who has extensive marketing experience and joined Xiaopeng Automobile, undoubtedly makes Xiaopeng’s future development even more “more powerful”. It remains to be seen how Xiong Qingyun’s new position can bring new look and effectiveness to Xiaopeng’s brand building and marketing.