Imported cars are expected to hit 10% in the second half of the year

In the first half of 2013, customs imported 526,000 units, a year-on-year decrease of 10.7%; from January to May, cumulative sales of imported vehicles reached 447,000 units, an increase of 8% year-on-year, but according to statistics from the China Imported Automobile Association statistics, terminal sales data, deducted last year12 After the monthly sales, it was transferred to the 20,000-unit base card in January this year. The actual growth rate is only about 3%.

In 2012, China's imported automobile market experienced high inventory levels, lower prices, and large losses in distributors caused by excessive targets of multinational manufacturers. Although sales adjustments have been made since the fourth quarter of 2012, sales terminals have emerged. A certain degree of recovery, but in May 2013, the monthly import volume rose to more than 100,000 units and the monthly import volume in June was close to 100,000 units. As a result, the industry inventories remained high, and the operating pressure of imported car dealers did not diminish. Imports The car discount rate has increased again. With the inventories rebounded in the second quarter of this year, the margin of preference has also increased. As of June 2013, the terminal discount rate for the imported automobile market averaged about 7.8%.

In terms of the structure of imported cars, there have also been some new changes this year. In terms of brand share, on the one hand, BMW, Mercedes-Benz, Audi, Lexus and other brands imported a large area of ​​decline; on the other hand, Volvo, Jeep, Land Rover, Porsche's imports still maintain a rapid growth. As the sales growth of Ford and Chrysler is expected to increase, the American brand share has increased by 4.2%. In terms of vehicle structure, SUVs imported over 310,000 vehicles, an increase of 8.4% year-on-year, becoming the only growth model. However, the import volume of cars and MPVs has declined. In terms of vehicle displacement, the cumulative import volume of 1.5-2.0L displacement range is 151,900, with a market share of 34.5%, which is 4 percentage points higher than last year. Especially after 2.0T engines such as Jaguar and Land Rover have been launched, 2.0L is already available. Become a gold exporter of imported cars.

In the second half of this year, there are more than a dozen imported new cars on the market. In addition, as the supply of imported car manufacturers continues to increase, the preferential rate of imported cars in the second half of the year is expected to continue to increase. In 2012, when imported car stocks were large, imported cars could be sold for an average of 10% off at one time, and this situation is expected to recur this year.