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The domestic LED enterprise is in the midst of an eventful fall, and it is attacked by European and American technical barriers and the Japanese economic stimulus plan. There is no chaos in the world, which means that the LED enterprise has a poor prospect.
The economic stimulus plan in Japan has allowed the exchange rate of the renminbi to the yen to continue to rise, further reducing the gross profit of domestic LED lighting companies, the anti-dumping of photovoltaics in Europe last year, the LEDs being linked, the risk of being blocked by the economy, and facing the increasing technical threshold. And the standard instructions, some companies that have difficulty meeting the requirements in a short period of time have to seek new markets, and what are the secrets of opening up new markets?
The so-called LED market demand is growing, not to say how good its market is, just to eliminate the traditional lighting, the traditional lighting market share to LED. The domestic LED enterprise is in the midst of an eventful fall, and it is attacked by European and American technical barriers and the Japanese economic stimulus plan. There is no chaos in the world, which means that the LED enterprise has a bad prospect. This is not the case. With the increasing awareness of environmental protection and the government's vigorous promotion, LED lighting has rapidly penetrated in emerging markets such as Russia, Southeast Asia and India in recent years. These new markets have become the fertile soil for LED lighting companies to be developed.
Occupy the New World, multi-channel development, and expand the market. Our company will focus on developing new markets such as Russia, Thailand, Vietnam, India and South Africa in the past two years, because these countries or regions have relatively stable economy and large market development space, and the demand for LED lighting products. The volume is also better, and the market share is more. Li Yuxi, vice president of Jingtian Taiji Industrial Co., Ltd., summed up the new foreign markets based on his years of foreign trade experience.
According to foreign media reports, the proportion of LED lighting in Russia continues to grow. In the long run, the Russian LED lighting market will account for 1 to 5 globally. The growth rate of the Russian LED lighting market will reach 28-48 per year. After the WTO, the decline in import tariffs will help expand the profit margin of LED companies, and its lighting market will exceed 700 million US dollars.
The trade barriers between Europe and the United States have frequently blocked the export of Chinese LED SMEs. In the wake of the resurgence of heavy water in this mountain, the arrival of zero-tariff good news in the export of LED industry in Thailand has undoubtedly made LED export enterprises see the vitality of the dark. As long as China's domestic LED products are exported, they can enjoy zero-tariff treatment in Thailand, and the price in Thailand is 2-3 times that in China. In addition, Thailand's industrial base is weak, and most industrial products need to be imported, of which lighting and LED are important components.
India's lighting products include traditional lighting, LED lighting, about 80 products from China, and the Indian government is planning to increase the proportion of traditional lighting systems into LED lighting systems, it is estimated that by 2015, India's LED lighting market annual compound growth rate Will reach 41.
About 90 rural people in Africa do not have electricity, and many small streets in cities do not have street lights. The basic lighting and municipal lighting market is the most promising market in Africa. The United Nations has organized a lighting philanthropy and development program in Africa with the goal of providing energy-efficient LED lighting to African users. With the rapid development of modern cities in Africa, the diversified LED lighting market including markets, stations, shopping malls, etc., as well as tourist attractions and holiday villa markets, have new applications and market demands.
The discovery of the New World is only a good start, but to gain a foothold in this new market, we need to start from many aspects and develop through multiple channels.
Shopping malls such as the battlefield know ourselves and know each other can be a devotee as an export enterprise, from a country with a country, to a small company's business model, these must be understood first. Cooperation is two-way. It is not only that they can look at us. We have to go through certain inspections to decide when we choose customers. Whether the economy of the other client's country is stable or not, his company's operating conditions and the surrounding market environment are all in need of export enterprises to visit the site; during the cooperation, we also need to visit customers regularly and grasp the first time. Hand information. Li Yuxi said.
Zhang Haidong, general manager of Zhongshan Kaifuqi Lighting Co., Ltd. also said that exporting is better than doing domestic market operations. Although Kaifuqi's products are exported to Europe, America, South America and other places, the development of international markets is basically the same. First understand the basic situation of other countries and prepare in advance.
The current international environment is getting worse and worse. In many cases, the funds of this country are sanctioned, or the country is in turmoil. If one does not pay attention, the loss will be very heavy. Shopping malls, such as the battlefield, know each other and know each other. When looking for a new market, the first thing is to understand and pay attention to the basic situation of a country. When a major event occurs in a country, such as currency depreciation, turmoil, etc., it is necessary to adjust the terms of cooperation in a timely manner.
Winning by quality guarantees the smooth exit of LED outlets. If you want to go far, the most important thing is quality assurance. For foreign LED market, the price is second to them. During the interview, Li Yuzhen repeatedly stressed that enterprises must survive on quality, quality is guaranteed, and customers will cooperate for a long time. But now many companies have weak quality awareness, lack of quality assurance products, and they do not understand foreign standards. Production technologies are uneven. They believe that new markets such as the Middle East, South America and India are mainly low-end products, and quality requirements are not It will be too high, government supervision is not in place, there is no misunderstanding of quality certification of products, and products are produced according to their own standards. As a result, many enterprises frequently encounter quality problems during export inspection, which will inevitably affect the credibility of enterprises and reduce the overall quality of LED exports.
Indeed, Xu Qianfeng, general manager of Jiangmen Disheng Lighting Co., said that quality is the fundamental basis for export. In the past few years, LEDs have lower quality requirements in the Indian market, and the requirements for brightness and chips are not high. If you pass it, you will increase the amount of orders, but now many companies are selling at low prices, resulting in poor product quality and a gradual market chaos. At this time, quality must be won.
Many companies in the LED export industry today adopt low-price marketing methods to win temporary profits. In order to win back the cost difference, enterprises that export through low prices have no guarantee on product quality, which has caused many overseas consumers to complain, which has seriously affected the reputation of China's LED exports, worsened the export environment of the industry, and brought to domestic export enterprises. A big impact. Therefore, in order to open up more new markets, it is necessary to strictly supervise the quality of products, and establish a problem product recall system and improve services to establish a good reputation to ensure the continued smooth flow of LED exports.
Innovative success or failure to keep pace with the times and improve competitiveness Li Yuzhen told reporters a story: Before 2010, an Iranian customer had a one-month order of 200-300 million yuan since the United States After the economic sanctions, the currency depreciated sharply, and the order for one month became half a year, and the order was directly reduced. In this case, we develop new products for them, reduce costs from the perspective of innovation, and achieve high cost performance, which will reduce certain difficulties for this customer. Innovation can also bring more returns to the company. The return of a new product development of our company in one year is a one-time customer order of 30 million.
When talking about product innovation, Xu Qianfeng said: For product innovation, not only must electrical equipment design, lighting design, and appearance molds be innovated, design concepts should keep pace with the times, truly design specialization, production scale Increase innovation and improve product performance and quality.
A company that has no vitality without innovation, domestic enterprises should absorb more foreign knowledge, increase investment in science and technology, master core technology, research and development and innovation of independent brands, in order to increase the added value and competitiveness of products, and seize more market share.
The new market is certainly a piece of fat, but it is not easy to eat this good meat. The future is bright, but the road is tortuous. If you want to make this road unimpeded, you need to work hard. Strengthen quality management, establish quality standards; strengthen brand awareness, increase investment in scientific research, develop new products with independent innovation technology, enhance the international reputation of LED export products; improve core technology, improve their own research and development, production and sales The system strives to develop emerging markets with development potential.