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In fact, both sides had a good impression in the early sporadic contacts. As mutual understanding continued to deepen, in October 2004, the two parties finally had the “close contact†for the first time. Shi Yongchun personally accepted the NLI company’s representative and briefed him on the company’s basic situation. However, due to differences in the cooperation methods and the distribution of future benefits, the two parties only reached an agreement on product agents. Although it is only an intention of cooperation, the NLI has grown in love with Tianli.
The huge Chinese market is like a seductive cake. After the first visit to China, NLI felt that they could not sit idly by, and then “date†Tianli again. NLI's unique drying technology enabled their products to complement Tianli's products. Tianli also took the opportunity to learn advanced management experience from abroad and added energy to the realization of the dream of “China's Niluâ€.
Active change and change In the dry industry in the world, NIRO in Denmark is a giant recognized by the industry. Tianli has made Nilu the Chinese as its development goal. In order to achieve this goal, Tianli Company frequently contacts with foreign companies, establishes a good cooperative relationship with production companies, and continuously learns advanced experience; it continuously sums up the various experiences of the company's ten years of development and diligently practices its internal strength.
In May 2004, Tianli successfully restructured. This has been the industry's highly-regarded Tianli once again to the cusp of the storm. "The company has now changed to 65% of the shares held by natural persons (the company's technical backbone) and 35% of the shares held by the Shandong Academy of Sciences (State-owned)." Said Tian Li, deputy general manager Chai Bingyin, "We let the company's technical backbone. Two-thirds of the shares of natural persons are held. "In addition to holdings of technical backbones, Tianli has also set up stock options, dynamic stocks, and risk funds, allowing companies to retain their interests while taking into consideration their interests.
When asked by reporters why Tianli Company pays special attention to people, Shi Chunyong analyzed: “The drying industry is a technology-based industry. The flow of talents is directly related to the development of the company and even to its survival. Several technical personnel can open a small factory by themselves. Pick up the project, and then look for a manufacturing factory. The profit of a single project is considerable."
In front of the interests, who does not move. “We also had a detour in previous years. This was related to the system at that time. At that time, we belonged to the state-run system.†The high profits of individual projects are in stark contrast to the limited treatment under the state-run system. Shares force quickly pushed corporate talent away. "The force of this temptation is very large. During that time, some (technicians) went abroad, and some went out alone." Recalling the past, Shi Chunyong was filled with emotion. Great flood control, focusing on grooming. “Through the summing up of the situation during that period of time, we formed the current shareholding structure in 2004.†At this time, Tianli relies on each employee’s own business to unite the team members.
Only with a stable technology research and development team can companies continue to move forward without any worries. The fact is that the best proof is that in 2004 Tianli raised its annual output value from over 30 million in 2003 to more than 60 million. In 2005, the market was also pulling Tianli into a bigger target—the annual output value was 100 million yuan.
Create "China Nilu"
From the perspective of the entire industry, Tianli is undoubtedly successful: in the domestic dry market, only a handful of companies can compete with it; in 2004 sales ranked the top three; "Tianli" brand also With high technological content in the industry has formed a good reputation. However, at first, Tianli entered the industry of dryness, which seems to be a manufacturing upstart. This was just a chance. "When 1987 Master of History read the topic of "recovery of papermaking black liquor caustic soda", we found that the drying industry had much to offer." Chai Bunyin clarified the company's development. "At that time, there was no clear need to set up a company, but only hoped that scientific and technological achievements would be carried out. "The transformation of scientific and technological achievements after research and development of many projects have been put on the shelf or transferred to manufacturers at a low price, making the industrialization of scientific and technological achievements imperative, and Tianli has emerged as a result of the economic tide.
After going through the large-scale development in the 1980s, the drying industry gradually turned to relying on technology to create quality products in the 1990s. Tianli’s good technical background made it a market in the time. After ten years of development, Tianli has developed from a company formed by the industrialization of science and technology achievements of the Academy of Sciences into a leading enterprise in the industry.
Regarding Tianli’s creation of itself as the “Nilu of Chinaâ€, Shi Chunyong explained: “Nylu now has become a more virtual concept in the drying industry. It represents the largest production, the highest level of technology, and the most Good quality products, the best management model and the most powerful testing ability are the best brands recognized in the world's drying industry. Tianli is working hard in this direction.†In order to achieve this goal, Tianli promotes “Five "Production, that is, specialization, complete set, large-scale, modular and large-scale.
“First of all, we want to be specialized in core technology and become experts in the industry that integrates technology and service. Drying places great emphasis on the in-depth research of the service industry. Only by mastering the characteristics of dry objects can we achieve better drying results. Shi Chunyong is well aware of the characteristics of the drying industry. "Dryers are relatively easy to manufacture, but there is a lot of work to be done in software development. Therefore, this will become a core part of Tianli's intellectual property. In addition to strengthening the drying process In addition to R&D, the development of upstream and downstream links is also very important, which involves the development of complete sets.Sometimes it is difficult to overcome the dryness (links), and if there are improvements such as separation, the problem is likely to be solved. ."
“The large-scale development means that in addition to being large-scale, the industries they serve are large industries and large enterprises. Drying is dependent on the industries it serves. If the industry is declining, it will become dry.†And Shihua, Shi Chunyong demonstrated his confidence in the future development. “Of course, the scale is also important if we want to do 'China's Nilu'. The basis of scale is modularization, that is, standardization. We will carry out the company's database module. So that each project can be developed based on the original module."
With a clear development strategy and a reasonable business model, Tianli is within walking distance of its own goals. However, Tianli is not just satisfied with this.
Promoting Healthy Management “Tianli hopes to promote the healthy development of the industry.†Shi Chunyong said. “The overall competition in the drying industry in China and the operating mode of the company are not healthy enough.†Shi Chunyong is worried about the current status of the industry. For the area where the drying enterprises in Changzhou are concentrated, there are forty to fifty enterprises registered every year, and at the same time, forty or fifty companies must be closed down. Corporate change accounts for one-third of the total. Of the nearly 200 dry companies in Changzhou, less than 10 have their own manufacturing plants. Similar products are produced, and competition among enterprises is a vicious price competition. "This competition directly leads to a low business reputation."
The main reason for the development confusion is mainly due to the difficulty of development and easy processing of drying equipment, and it has a very strong personal behavior in production. A few small factories that can do it alone can also have considerable profits. Therefore, many technicians jumped out of the company to go it alone. Such an initial pattern of development did indeed work, but as the market developed, price warfare has forced many small businesses into unprofitable corners.
The “five changes†introduced by Tianli and the company’s current shareholding model are just right for the remedy. "The strategy of 'fiveizations' is to be completed by teamwork. The current shareholding model of enterprises is to better motivate employees and regard the company's business as its own business."
Relying on the strong technical support of the Academy of Sciences and the management philosophy of corporate health, Tianli hopes to create a healthy wind for the dry industry through its own healthy development.
On April 15th and 16th, 2005, the world-famous drying industry company - Deputy General Manager of Norwegian NLI Company, Christian M. Sagedahl, etc., visited the Shandong Tianli Drying Equipment Co., Ltd. (hereinafter referred to as "Tianli") and Tianli. Shi Yongchun, the manager, conducted an in-depth discussion on the cooperation between the two parties. At this point, Tianli and NLI's "affair" had settled.