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Since the beginning of this year, the global economic slow-down that has gradually intensified has had an ever-increasing impact on Chinese SMEs. How to “get over the winter†has become the primary issue faced by SMEs in China.
While SMEs are actively saving themselves, support services from the government and the private sector have been widely implemented. Nanjing Iveco, the leading company in the field of high-end light commercial vehicles in China, has responded to the challenge and has become the first to invest in the automotive sector to support the development of SMEs.
For a long time, SME users are an important part of China's commercial vehicle consumer groups. Today, the "intimate" relationship between commercial vehicle companies and SME users faces challenges. "On the one hand, if a large number of small and medium-sized enterprises lose their users, it will have a serious impact on the development of our business. On the other hand, it cannot be overlooked that there are still a large number of small and medium-sized business owners with a strong desire to persist in operations and even seek development. Satisfy their car-buying needs and support their entrepreneurial dreams, this is our original intention to launch a million-year entrepreneurship plan, said Fu Liguo, general manager of Nanjing Iveco Sales Co.
Nanjing Iveco's million-dollar business plan for SME users is actually composed of two parts. Its core carrier is the newly launched Iveco Baodi all-round light passenger products. At present, many small and medium-sized business users are experiencing increased pressure due to financial pressure. The demand for "one vehicle for multiple uses" is increasing when purchasing light passengers. It is hoped that vehicles can meet the dual needs of "urban distribution" and "occupant transportation" at the same time. "Under the current economic situation, how to help small and medium-sized enterprises rationally use their limited funds to obtain more valuable transportation solutions is the biggest responsibility of commercial vehicle companies."
At the same time, Nanjing Iveco also created entrepreneurship funding and entrepreneurship counseling opportunities for excellent SMEs by encouraging users to actively write business plans to participate in the selection process. "The first phase of the 'One Million Entrepreneurship Plan' has a quota of 200 and a total amount of 1 million. The highest-level entrepreneurial star will receive a $80,000 discount on car purchases, and outstanding entrepreneurial plans will also receive guidance from relevant experts. Consulting services.†Fu Liguo said that the “One Million Entrepreneurship Plan†will become a fixed aid measure and it will continue for all SME users for a long time.