Yuchai, located in Yulin, a small town in the border town of Guangxi, is a big company in the manufacturing industry in China. Over the years, the name "Yuchai" has become more famous not only because of its products, but also because its leader, Junping, is a legend. In the storm of the global financial crisis, Yuchai Group also has a “double-digit” growth rate, “outstanding” in the Chinese automobile market and engine industry, and is hailed as a “miracle in Yuchai” by the Chinese business community.

The maker of "Yuchai miracle" is Fuping. His people deservedly entered the ranks of leaders in China's machinery manufacturing industry. To this end, the reporter interviewed the deputy to the National People's Congress and Chairman of Guangxi Yuchai Machinery Group Co., Ltd. Mr. Yu Ping. Fuping said that in the face of the impact of the financial crisis on global entities, he is also thinking about what he can rely on to ensure that he will always have this passion and confidence in the face of a rapidly changing market situation. He also makes every employee of the Yuchai Group Considering what is Yuchai’s core competitiveness and how long can Yuchai “can”?

World Financial Crisis Yuchai Power Unlimited

Reporter: As the financial crisis hit, some manufacturing companies in China, especially export-oriented companies, have failed to survive and have fallen. Yuchai’s monthly orders have increased substantially. How successful are your performances?

Fu Ping: Let us speak with data. In the global financial crisis, Yuchai Group has been busy since the beginning of the year and is working overtime to produce engines for Chinese and foreign customers. Yuchai Group experienced significant growth in orders during the manufacturing industry: orders received more than 20,000 units in January and more than 40,000 units in February, the highest number of historical orders in February, and orders for this month are already in March. More than 50,000 units. In 2008, Yuchai Group achieved a sales revenue of 20.988 billion yuan, a year-on-year increase of 14.32%, surpassing the 20 billion yuan mark for the first time, and achieved a diesel engine production and sales of 550,000 units, an increase of 35% year-on-year, and a new record high. It is the 7th in 2000. Times, to maintain high-speed growth for eight consecutive years, the average annual increase of 37%, diesel engine production and sales continue to rank first in the country's counterparts.

The achievement of these achievements can be attributed to the timely adjustment of market strategies and the constant expansion of rural and overseas markets. Thanks to peacetime, we must focus on independent innovation and actively develop green power.

Under the impact of the financial crisis, starting from last September, the sales of Yuchai's products have been severely affected by the global engine industry, and sales have been declining. Where exactly is the market? After extensive investigation, Yuchai found that rural and overseas markets have great potential. As a result, products are sold decisively from the “town” to the “township” and from the “domestic” to the “overseas”.

One of these adjustments is that the rural market has provided new and broad space. The state's agricultural machinery subsidy policy has brought about positive results. Last year, the national agricultural machinery subsidies were 4 billion yuan, which has increased to 10 billion yuan this year. For every farmer buying a farmer, the average subsidy is nearly 30%, and the maximum subsidy for large-scale machinery is 200,000 yuan. According to the current market share of Yuchai farm machinery up to 40%, the national market will bring Yuchai an increase of 500 million yuan per month. For this reason, it is an inevitable choice to sell engine products from the "town" to the "township"; second, Yuchai's products have a cost-effective advantage in the Middle East, Africa, Southeast Asia, Central and South America and other international markets, and are very popular with local customers. In the financial crisis, the engine industry in Europe and the United States and other developed countries was also hit, and the cost-effectiveness of Yuchai's products was fully realized.

Reporter: I heard that Yuchai's sales strategy for "one country, one case" and "one household, one policy" has been widely implemented in overseas markets. And the effect is very good?

Fu Ping: Yes, the so-called "one country, one case," and "one household, one policy" are tailored to suit each country's national conditions and each customer's needs. Because of the full consideration of the interests of overseas customers, this strategy has yielded a large number of export orders for Yuchai. In February of this year, Yuchai signed a 10 million U.S. dollar agreement for the supply and sale of engine products with Russia's distribution companies, for the first time the volume of single engine products was exported to Russia.

While making breakthroughs in diesel engine exports, Yuchai excavators have also been exported to more than 30 countries and regions in five continents such as Europe, America and Oceania, and the ratio of internal and external sales has reached 1:1. In 2008, Yuchai exported 952 excavators and exported them. The amount of US$2, 000,000 was the highest in history. Among them, the export ranking of excavators below 15 tons has risen from second place in 2007 to first place in 2008, accelerating the pace of internationalization of Yuchai.

While developing European and American markets, Yuchai also vigorously explored the ASEAN market. In the light truck market in Vietnam, the 4108 series of Yuchai Engine products perform well and have a high reputation. Now, Yuchai 6M heavy-duty engines have entered the Vietnamese market in bulk. In Indonesia, the export volume of Yuchai's single-unit and ship-building machines has steadily increased. In Malaysia and the Philippines, Yuchai's engines are widely used in public transportation vehicles in many cities. In Thailand, Yuchai cooperates with a number of local companies to develop CNG engine business. Yuchai CNG engine has a broad development prospect in Thailand.

Today, Yuchai was the first company in the internal combustion engine industry in China to obtain the “Export Verification Certificate” issued by the General Administration of Quality Supervision, Inspection and Quarantine, and has obtained a gold medal pass to the international market, which has greatly facilitated the export of products.

Under the guidance of the “Excellent Quality, International Yuchai” business philosophy, Yuchai has vigorously explored overseas markets and its business operations have extended to Asia, Europe, the United States, Africa, and Oceania. Yuchai’s trademarks have been registered in 50 overseas countries. A number of offices at home and abroad, more than 40 branch offices, more than 1,000 distribution centers, specialty stores, and more than 2,000 terminal service outlets. More than 40 service engineers have been deployed in more than 50 countries and regions, more than 60 local service consultants have been employed, and parts supply support and after-sales service support systems have been initially established in many countries. Forming a win-win market outlook with customers, relying on the YCSS service information management system and 36 seats of call centers to implement active tracking services to achieve a 40-kilometre service radius and a 24-hour network of accessories to provide the most professional services to users at home and abroad. The fastest and most satisfying sales service. The service scope extends from Southeast Asia, the Middle East, and Eastern Europe to Central Asia, Central and South America, Africa, and Oceania, and covers five continents. The overseas influence of Yuchai Brand is expanding.

In 2009, Yuchai proposed the goal of further exploring overseas markets: Before 2010, Yuchai will target Asia, Africa, Latin America and Eastern Europe, focusing on breakthroughs in Southeast Asia, striving to achieve export volume in 2 to 3 years. Annual sales of 10% to 20%; 2010 to 2015, planned to enter North America, Western Europe and other developed countries market, the engine annual export volume reached 300,000 units, accounting for 35% of the total annual sales.

Independent innovation improves core competitiveness

Reporter: Even in the face of the financial crisis, Yuchai has a lot of achievements. As it goes higher, what makes Yuchai Machinery famous both at home and abroad? What strategy and core competitiveness is there?

Luan Ping: This is due to Yuchai’s insistence on independent innovation and strong promotion of its core competitiveness. Based on the responsibilities of environmental protection, the need to build a harmonious society, and the mission of the company to "satisfy the public's impetus with excellence and leadership," Yuchai put forward the strategic thinking of "green development, harmony and mutual benefit" and establish it as a corporate enterprise. The core idea is to move from "Trump Power" strategy to "Green Power".

In recent years, focusing on the technological innovation route of “improving product technology level and improving product structure”, Yuchai has launched a series of diesel engine R&D, insisting on the production of a generation, R&D of a generation, and planning of a generation, resulting in a wide range and variety of product patterns. It played an important role in adjusting the market structure in time and fighting the financial crisis. It took the lead in introducing the domestic 3, 4 and 5 diesel engines with independent intellectual property rights to the market, which was 3-5 years ahead of the national mandatory implementation of emission standards, which effectively promoted the overall upgrade of domestic diesel engine emissions. The second glory of Yuchai was achieved. Whether it is from a vortex engine to a direct injection engine, or from a supercharged engine to a supercharged intercooled engine to an electronically controlled engine, each time the product is upgraded, it greatly enhances the company's overall strength and core competitiveness.

Through continuous development of new products, Yuchai has gained market initiative. In the case of major year-on-year declines in the sales of major diesel engine manufacturers in the country, Yuchai was conquer the superiority of its wide range of product varieties, creating a “Yuchai phenomenon” that was praised by people both inside and outside the industry. Sales revenue growth and sales of various diesel engines both set a new record. With the mature application of technology, Yuchai products will fully enhance the user's use value, bring users a new, amazing and affordable experience, but also will become a new bright spot for market growth in 2009, and become a strong support for Yuchai's growth.

Reporter: The key to the company's core competition is talent competition. What does Yuchai rely on to make high-end talents in the industry gather under Yuchai's banner?

Luan Ping: In recent years, Yuchai has held high the banner of “Gathering talents in the world, creating Yuchai Albert CHAN” and recruiting talents. The Yuchai Engineering Research Institute was established with a strong "intellectual regiment": This includes five professor-level experts (four of whom are entitled to allowances from the State Council), 29 doctoral candidates, and more than 100 master's graduate students.

In addition, Yuchai also owns national-level enterprise technology centers, nationally-accepted laboratories, post-doctoral scientific research workstations, Guangxi Power Talent Heights platform, and more than 40 famous universities including the United Kingdom, the United States, Germany, and Tsinghua University in China. Scientific research institutions cooperate to establish product research and development workstations and form an advanced R&D platform with independent research and development technology as the core and Europe and the United States as the supporting technology.

In recent years, Yuchai has obtained two national “863” high-tech research topics and participated in the formulation of a number of national industry standards. Yuchai also received more than 300 national patents and was awarded the title of “National Advanced Collective for Patent Work”. It is the most authorized unit for patent filings in Guangxi and the industry.

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Be the controller of China's "largest active pollution source"

Reporter: The diesel engine has a problem of excessive emissions. Due to the restrictions of emission regulations, the diesel engine emission technology has been updated from generation to generation, and its development costs have continuously increased. In addition, the crazy increase in raw materials has a great impact on the cost of the diesel engine industry. How does Yuchai work hard to adapt to the country's "Emissions Regulations" and successfully resolve cost problems?

Junping: Yuchai's approach is that emissions standards must be advanced to meet national requirements. Yuchai is an independent engine manufacturer and is not affiliated with any automotive group. If Yuchai Diesel is not technically advanced, there is no room for survival.

How does Yuchai achieve technological advancement? First, Yuchai must be ready to discharge the technology before the country issues the official “Emissions Regulations”. Even in the "Emissions Regulations" issued before the small-scale production to verify this technology. When the country's "Emissions Regulations" were issued, Yuchai had matured batch production. And other domestic manufacturers have just launched, or the product has to pass the market test.

Second, improve engine quality. After I came to Yuchai in 2005, the Yuchai Group paid more and more attention to the quality of the engine. The engine quality is reflected in: First, the consistency of the product is very good, each engine life is about the same; second, fuel economy is particularly good. The use of a diesel engine by a user necessarily involves consideration of the fuel economy. In order to achieve good engine quality, Yuchai must do a good job of quality control. In order to improve the engine quality, Yuchai has done a lot of innovative work in the past few years: First, from the original quality improvement to the completion of the quality of the upgrade. Quality rectification is the place where the engine is out of trouble. The quality upgrade is based on technical design, starting with the experiments on component parts and other sources. Foreign diesel engines are rarely rectified in the market because the design in the company is already mature; then Yuchai is increasingly using more advanced technologies. For example, Yuchai’s four-valve cylinder door automation technology was first used in the same industry in China.

Third, Yuchai now particularly emphasizes the innovation of independent intellectual property rights. Yuchai is doing several trials of the original innovative products and the final mass production release. If Yuchai completes the above several product innovations, it marks Yuchai's move towards original innovation. The so-called original innovation is innovation with independent intellectual property rights. In the aspect of engine quality, Yuchai is a leap-like promotion and has achieved a leading position in the country; Yuchai is also taking the lead in domestic emissions in terms of emissions. These two leading positions laid the foundation for Yuchai's engine industry in China. For example, domestic diesel engine companies are also introducing Euro 3 and Euro 4 diesel engines, but they have been launched later than Yuchai. Yuchai began to introduce this product in 2001. Yuchai was mass-produced when it was forced into the country.

Reporter: With the increasingly prominent world environmental problems, the state has also issued energy-saving and emission-reduction policies, which clearly define the objectives and overall requirements for energy conservation and emission reduction in China in 2010. The reporter also noticed that Yuchai Group’s slogan used to be “Yuchai machinery, ace power”. Now it has quietly changed into "Yuchai Machinery, Green Power." What is the consideration of Yuchai doing this?

Fu Ping: Yuchai's previous core slogan was "Yuchai Machinery, Ace Power." It has now become "Yuchai machinery, green power." This is the embodiment of Yuchai’s deep implementation of the scientific concept of development. It is by no means a concept or a word game.

In the context of increasingly prominent global environmental problems, we set out from the goal of protecting the ecology and building a sound industrial chain and put forward a new concept of “green development, harmony and mutual benefit”. In 2007, we formally established the core concept of enterprise development. This shows that Yuchai is striving to be China's "green power" leader and the controller of China's "largest active source of pollution." It is experiencing from "Made in China" to "Created in China," from "Industrial Manufacturing" to "Green Manufacturing." "An important change.

"Green power" refers to low-emission, low-noise, low-energy environmentally friendly engines. This major change not only conforms to global development trends, but also lays a good foundation for combating the financial crisis. If our production engines do not meet the emission standards of others, how can our products enter the international market?

In 2006, Yuchai's “green power” product development and market development achieved a remarkable year. In the year, 83 new products were developed. Without these environmental protection models, we cannot develop the international market. I really cannot imagine what Yuchai will become in the financial crisis.

In order to meet the Beijing Olympics and realize the promise of the "Green Olympics", Yuchai started the research and development of the state-of-the-art 4 heavy-duty diesel engine YC6L-40. Through independent innovation, Yuchai developed SCR low-temperature control strategies earlier than most other European and American companies such as BOSCH, effectively solving the technical problems of SCR technology applied to Chinese urban buses. At the same time, Yuchai started to reduce its oil consumption research work and reduced its oil consumption to international standards. In December 2007, Yuchai adopted a unique and innovative technology to complete the research and development of YC6L-50, a state-of-the-art heavy-duty diesel engine, five years ahead of the implementation of the national standard and one year ahead of the implementation of the European standard.

Thanks to its green and energy-saving advantages, Yuchai successfully won 450 orders in Beijing’s bus-powered international competition in March 2007. In September 2007, Yuchai successfully won 600 bids for bidding for 4 engines in Beijing's bus procurement countries, which accounted for about 1/3 of the total tender for the 4 engines of the country. It is the only engine company that won the bid in the domestic brands. In December 2007, Yuchai defeated all foreign brands in the bidding for the third batch of national 4 engines in Beijing Public Transport, and in one fell swoop took 866 units of all orders.

In August 2008, when the 29th Olympic Games was held in Beijing, more than 5,500 Olympic-equipped vehicles equipped with Yuchai State 3 and State 4 green “hearts” carried the Chinese people’s centennial dreams, ran around the capital, and were China refuels and adds luster to the Olympic Games. Riding on the Dongfeng of the Olympics, under the support of “green power”, Yuchai fought hard in the fight against the financial crisis and bucked the trend. In 2008, the sales revenue exceeded 20 billion yuan, achieving a “three years to recreate a Yuchai” Goal.

"Rebuilding Yuchai in Three Years" and "Building Yuchai in 10 Years"

Reporter: In 2008, Yuchai realized the development goal of “rebuilding a Yuchai in three years”. It should be said that in a short period of three years, Yuchai has created more than 50 years of glory in the past. What are the most important reasons that you believe to achieve such brilliant results?

Yu Ping: It can be described as a decade of grinding. At that time, when I proposed the goal of “rebuilding a Yuchai for three years”, many people questioned it, but I still have great confidence. Where does my confidence come from? First of all, we have an excellent management team, very strong and very profound corporate culture as a support, a very good R&D team, and an innovative workforce. These are my confidence. Foundation. Second, our main leaders can bring together the wisdom of our employees and give them full play. These allow us to confidently propose the goal of "rebuilding a Yuchao in three years."

This goal is not one's will, but it is the unanimous recognition of the management team. It is the common understanding of the entire team. In the past three years, we have taken a lot of measures to promote the development of the six major sectors and have broken down the 200 billion yuan target. In fact, if we were not affected by the snow disaster, earthquake disaster and economic crisis in 2008, we could reach nearly 250 billion yuan according to our estimates. The single snowstorm affected more than 10 billion sales. After September of last year, our sales fell and lost orders for more than 100,000 engines, affecting more than 3 billion sales.

With this goal, we are confident, well-planned, implemented, and appraised, so we have the perfect ending in 2008.

Reporter: Your goal of "rebuilding a Yuchao in three years" has gone far beyond the concept of "scale of operations" in the general sense, reflecting richer connotations and raising the company's operating quality and factor endowments to a higher level. At the level, what was the reason for this goal?

Luan Ping: Yuchai's reconstruction, first, the company's internal requirements. The second is the change in the external environment. In recent years, the country’s economy has developed rapidly, and the machinery industry has also developed rapidly. It is impossible for Yuchai to seize the good development opportunities. At the same time, domestic competitors have grown rapidly and are stronger than in the past. Moreover, these companies have consistently studied Yuchai and adopted competition measures for Yuchai. For example, the Weichai Group in Shandong has developed rapidly in the capital market in recent years. Yuchai's performance in the capital market is obviously slower than that of Weichai. Therefore, Yuchai’s development pressure is very high. The third is to comply with national policies and regulations. The 17th CPC National Congress and the "Two Conferences" that are being held this year all require companies to take up social responsibility. As a leading enterprise in the industry, Yuchai, as a representative of the national industry, should continue to take the lead. Rationalized users will now consider how Yuchai will fulfill its social responsibilities. When I first came to Yuchai, I did research and analysis, and then put forward the general requirements of “New Yuchai, new thinking, and new development”. Yuchai’s reengineering was finalized at the end of 2005 and was achieved in 2006, 2007 and 2008.

The connotation of Yuchai’s reengineering is not simply the continuous expansion of its business scale. In fact, the scale is only a representation, its content lies in enhancing the company's core competitiveness. The specific embodiment of Yuchai’s reengineering is: the business philosophy of the company. The core philosophy of Yuchai before was: "People-oriented, Struggle for the first, and the starting point." After thorough investigation, I proposed Yuchai's new concept: "Green development, harmony and mutual benefit."

I understand New Yuchai’s reforms in this way: From the scope, the original Yuchai’s philosophy focuses on the inside. The scope of the new concept completely jumped out of Yuchai itself. Yuchai's operating principles have greatly increased. Doing business well is not only for companies, employees, and shareholders, but also for social benefits, consideration of national needs, and consideration of public needs. I have always stressed that all products of the Yuchai Group must be environmentally friendly to the entire environment, and consider the environmental protection cause of the entire society as Yuchai’s responsibilities and interests. Yuchai's new business philosophy is to make suppliers, indirect users, direct users, and social benefits win together.

Yuchai's new core competitiveness is more rational, with a higher level and richer content. At first, the concept of harmony was put forward. Through the understanding and excavation of the connotation of the concept, the Yuchai Group intensified its work team's responsibility and inspired Yuchai employees' enthusiasm for work.

Reporter: Under the background of the current global financial crisis intensifying, Yuchai how to adapt to the international and domestic markets, how to adjust the strategic plan to ensure that the contrarian fly?

Luan Ping: At present, due to the global financial tsunami, China's economic growth has slowed down. 2009 is the year of test. All companies are "practicing" and planning strategies. We certainly have a sense of tension, but we have more confidence. We require employees to work together to help each other, strengthen their confidence, and turn crisis into opportunity. Further expand the strategic cooperation relationship with OEMs to achieve a total win-win situation and win-win market. With customer satisfaction as the orientation, to form a core competence in service, and to enhance the charm of Yuchai Brand; to base itself on local, global distribution, international development, and breakthrough in international regions. Market, continue to achieve export growth; establish "candid, trustful, fair and just" relationship with suppliers to jointly resist the market crisis; increase product structure adjustment and development and new technology reserves, and quickly launch "leadership applicable" superior products; Carry out quality storm action, promote quality reliability upgrade project, win customer satisfaction and loyalty with stable and reliable product quality; continue to implement cost reduction project, fully coordinate budgeting arrangements, appropriately shrink some non-operating project construction investment, ensure healthy production and operation Security; step up preparations for capital operations, seek opportunities for refinancing, start risk prevention mechanisms, and do a good job in risk prevention.

In Yuchai, the most stated and most urgent issue is the "product crisis." Currently, some engine-related manufacturing companies have stopped production and production cuts, the road transportation industry has shrunk greatly, and foreign orders have been greatly reduced. Yuchai Group has turned to analysis of potential market demands in the future, actively adjusted the product mix, and combined with the market. Conduct technical research.

In the fourth quarter of last year, the central government introduced a series of policies to stimulate domestic demand and stimulate growth. Large-scale investment construction will inevitably drive demand for construction machinery and rural consumption will start. Therefore, our engine products will undergo a major transformation. For example, from the original luxury and comfort to the economy, we already have related products in the construction machinery market and the rural market. This year, this piece will probably rise and fall.

It is necessary to actively adapt to the market rather than wait for the favor of the market. Although the overall economic situation this year is not favored, in Yuchai's view, it is a good opportunity to become bigger and stronger. Therefore, Yuchai should make good preparations for technological research and development in advance and face the market to compete first. Make full use of this period of time to practice "internal strength" and study and solve long-standing problems that have not been resolved.

In fact, Yuchai has grown from an unnamed small factory of the year to become China's largest internal combustion engine production base. There are currently only 13 series and more than 1,300 varieties of diesel engines. Over the years, technological innovation has continued and product quality has been steadily upgraded. At the end of November last year, Yuchai Machinery Co., Ltd. broke through the "Product Crisis" storm to report the outcome of the report, listed as breaking through the "product crisis" of the 16 research projects completed in accordance with the progress, 60% of the projects have made significant progress, some projects Staged gratifying results have been confirmed through repeated verification by the Engineering Research Institute. In addition, 34 projects listed as key quality supervision projects have also made significant progress.

Today, Yuchai's various business indicators have reached the best level in history. As a chairman, I naturally feel very happy. However, the most gratifying thing is that the relationship with foreign shareholders has become more and more harmonious, and both Chinese and foreign shareholders are very understanding about the major issues of corporate development. This will undoubtedly give Yuchai strong protection for its future development. The internationalization of products is the goal of Yuchai. This goal must be supported by the internationalization of marketing tools, internationalization of management, internationalization of capital operations, and internationalization of talents. Many years of business management practices have also made me understand that a company’s diversified development must focus on core technologies. Yuchai's products have two cores, one is the engine and the other is the construction machinery. We must build a healthy industrial chain around core businesses. All businesses that do not possess core technologies must be restructured and separated.

Reporter: What is Yuchai's next development blueprint and how to achieve a new leap?

Fuping: Yuchai's development goal for the next phase is: In the next 3-5 years, the Group will achieve sales revenue of 35-55 billion yuan, and will achieve sales revenue of 80 billion yuan by 2015. Development goals for the next 10 years: Fully develop domestic and international joint ventures and cooperation, accelerate the introduction and application of new and high technologies, focus on operating the main business, expand the industrial chain, and focus on the development of diesel engines, construction machinery, auto parts, automotive chemicals, special vehicles and logistics Relevant industrial products, such as the integration of technological advantages, created Yuchai aircraft carrier, further enhanced the competitiveness of the international market, and made Yuchai Machinery a world-renowned brand. Within 10 years, Yuchai was built into a large multinational enterprise group.

Yuchai’s talent development goals are teamwork, three-dimensionalization, professionalization, and internationalization; R&D and innovation goals are the formation of independent innovation capabilities and the creation of world-class engineering research institutes; cultural upgrading goals are inclusive, open, and advanced; brand building. The goal is to build world-renowned brands.

It is not so easy to achieve this goal. I also told our team that we must first fully understand the grim situation facing us. We must face up to the actual situation. Our short-term goals can be adjusted, but our goal of 800 billion yuan in 2015 must not change. To achieve this goal, we also have many measures. First of all, we must make appropriate adjustments this year. We must do a good job in solid foundations such as the development structure, R&D reserves, talent reserves, and internal management in particular.

In the event that the sales market has shrunk overall, we propose that the sales revenue for this year will be no less than 2008 and will reach 210 billion yuan. If we can achieve this goal, it shows that our various sections are very healthy. If we are in the capital market, in the industrial clusters, in the investment and financing system, in the development of new products and other areas in accordance with the established plan, all our cadres and staff, especially our main leading cadres, can lock in the goal and hold green mountains. Do not relax, take effective measures to mobilize all employees' creative passion, and then establish a strict assessment system to jointly face the global financial crisis. I firmly believe that our goal is to be realized!

Reporter: Unconsciously, we have exceeded our agreed time, and hope that we will have the opportunity to enter the company that you are leading. Together with Yuchai people, we will explore the mysteries of the birth of Yuchai Myth.

Fuping: Thank you! Welcome to Yuchai!

Interview notes

The interview with Mr. Junping is a pleasant listening. Faced with the reporters who met for the first time, Junping never stopped talking about his life, professional experience, or talks about managing a business. As for the journalist's question, it is almost a question and answer, the response is quick, the thinking is extremely agile, and the language is absolutely "personal," highly philosophical and infectious, and of course vivid. The most profound feeling for the reporter when he interviewed Junping was his military complex. Although he had not been a soldier, Junping seemed to have a passion for soldiers who wanted to fight. In the interview, this passionate confidence has been infecting reporters.

Fuping was born into a military family, but most regrettably he was not able to be a soldier. If he had his next life, he must go to the military academy, and he must be a general. He said that if he brings a regiment, it must be the most capable group. We understand that the generation of people who had gone through the mountains and the countryside and went to the college entrance examination in 1977 like Mr. Junping had a strong sense of heroism and idealism in them. This is a very good feeling. For an entrepreneur, passion and confidence are a fight. Therefore, Junping has always emphasized that companies must not lack passion and confidence.

At the end of the interview, the reporter was still memorizing a very famous speech by Mr. Fuping:

The history of Yuchai's development is a magnificent picture. It is a grand and lyrical epic. Each chapter has written the trajectory of the development of Chinese power. Each detail reflects the responsibility of Yuchai people. And the mission of hard work.

Yuchai is a nation, but it is also a world. Along the way, Yuchai has performed brilliantly and interpreted history. With so many companions and cheers from home and abroad, Yuchai has today’s achievements and self-confidence. As a result, Yuchai’s development has become more and more firm and more The more powerful.

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