Hydraulic Hose Ferrule,Hydraulic Hose Ferrule Fittings,Ferrule Hydraulic Fittings,Hydraulic Pipe Ferrule Fittings Ningbo Xintai Industry and Trade Co., Ltd. , https://www.nb-xintai.com
On March 26 this year, witnessed by the supreme leaders of China and France, Xu Ping, chairman of the Dongfeng Motor Company and party secretary, and Valan, chairman of the PSA management group, signed an agreement in Paris. According to the agreement, Dongfeng has invested 800 million euros in PSA’s private placement, accounting for 14% of the shares, and officially became the largest shareholder of the French government and the Peugeot family.
This is an important moment that affects the global automotive industry. Dongfeng's strategic stake in PSA not only means that the second-largest car company in Europe, which has a century of history, ushered in a Chinese major shareholder for the first time, but also means that Dongfeng has become the first cross-border state-owned automobile group in the Chinese automobile industry.
The road is blue and blue, and Yu is Yu Cheng. As China's first self-designed, self-constructed automobile manufacturing plant, for 45 years, Dongfeng has made a difficult start-up, developed in the course of reform, and took off in innovation. Today, it is like a huge aircraft carrier, with impetuous power and full strength.
Constantly rising strength
Dongfeng Fengshen A60, Dongfeng Tianlong heavy truck, Dongfeng warriors military off-road vehicle ..., entered the Dongfeng Motor Company showroom, a car show car, the appearance of the atmosphere, containing vitality, like mighty soldiers, waiting for people to review. Jiang Wen, the staff of the exhibition hall, said that there are 32 main models produced by Dongfeng in recent years, both Dongfeng’s own R&D and joint venture production.
Statistics from companies show that in the past 45 years, Dongfeng has produced and sold about 26 million vehicles of various categories, including annual sales from zero to 100,000 vehicles and spent 18 years; from 100,000 to 1 million vehicles, it took 20 years. From 1 million to 2 million, it took 3 years; from 2 million to 3 million, it took only two years. The changes in these figures have not only demonstrated the leaps in corporate strength, but also reflected its good and fast development trajectory.
The new management quality has been improved. In the past 10 years, Dongfeng's product structure has become more reasonable, and the proportion of passenger cars and commercial vehicles has been adjusted from 15:85 to 85:15, which is highly consistent with the current market structure; the overall market share of products has been continuously improved, which has been 13.9% in 2009. Increased to 16.1%, and ranked top 3 in all market segments; corporate revenues and profits and taxes were new highs, in 2013 the company's sales revenue reached 453.3 billion yuan, and profits tax was 40.6 billion yuan. According to the growth rate of the first nine months of this year, the annual sales revenue is expected to exceed 500 billion yuan, and profits and taxes turned over are expected to exceed 45 billion yuan.
Independent development will achieve new breakthroughs. On the basis of the good development of independent commercial vehicle business, in 2005, Dongfeng’s autonomous passenger vehicle business made a bold start. All the way forward, how many sharpening.
In 2013, Dongfeng's own branded car sales reached 1.271 million units. The increase in the production and sales of independent brands was higher than the industry level for many years. Among them, Dongfeng's own brand commercial vehicle production and sales ranked first in the world.
International development builds a new pattern. At the beginning of this century, Dongfeng built a large enterprise development pattern with large-scale foreign joint ventures and cooperation. In the past 10 years, Dongfeng has focused on international development, adhered to the “going out†strategy, and continued to promote the deepening and upgrading of opening up and international cooperation to “mainly based on meâ€, with Nissan, PSA, Honda, Kia, Volvo, Renault, Gert Lak, Smith, and Swedish company T launched joint ventures, equity participations, holdings, mergers and acquisitions, and other forms of cooperation, creating a new pattern of international development of Chinese auto companies.
Business structure to establish a new framework. With the continuous expansion of production and sales, the Dongfeng business is based in Hubei, facing the whole country and going global. The four major bases in Shiyan, Wuhan, Shenyang, and Guangzhou achieved rapid development. The two bases in Zhengzhou and Yancheng have risen rapidly. The businesses in Hangzhou, Liuzhou, Chongqing, and Changzhou have flourished. At present, Dongfeng has formed a new pattern of “4+2+4†in China and has distributed nearly 30 cities across the country; it has established four strategic markets in Latin America, Southeast Asia, Russia, and the Middle East, and has established many KD (parts assembly) and CKD (all parts assembly) factories, as well as marketing and service agencies.
The fire of the "horse light" has become a pity. “The current development pattern of Dongfeng is indeed what the old generation of entrepreneurs did not think of, including our generation did not expect it more than ten years ago.†Xu Ping, chairman and party secretary of Dongfeng Motor Corporation, said with emotion.
The constantly rising strength has also helped boost Dongfeng's brand value. In July 2014, the Fortune magazine released the 2014 list of the world's top 500 companies. Dongfeng ranked among the 123rd, up 33 places from the previous year. In the world's top 500 corporate brands list issued by the world's leading brand consulting firm BrandFinance, Dongfeng became the only Chinese car brand to be listed.
Reform and innovation
“The reason why Dongfeng can achieve these achievements is, of course, inseparable from the large environment in which China’s economy and society develop rapidly.†But Zhu Fushou, general manager of the Dongfeng Motor Company and deputy secretary of the Party Committee, believes that the more critical reason is that “Dongfeng dares to reform and has the courage to Innovation."
Looking back at Dongfeng’s past entrepreneurial and development history, Dongfeng people divided it into four distinct phases.
The first phase was the period of hard work (1969-1980). At that time, talents from all parts of the country gathered in Shiyan, a small town in northwestern Hubei Province. With their own shoulders, they independently designed and built a factory in the deep mountains, finally realizing the “Dongfeng†2.5-ton, 3.5-ton off-road vehicle production.
The second phase is the period of rapid growth (1981-1993). In spite of the economic slowdown in the domestic economy, the auto market experienced a slow-moving situation. However, the enterprises actively responded. In 1981, they sold 39,280 vehicles and 1,525 bulk vehicles, which achieved a profit of 1.2677 billion yuan. In the same period, a technology center was also established to form a new pattern of product development with “large concentration and small dispersionâ€.
The third stage is the period of reform and adjustment (from 1994 to 2000). Because in the truck field, the products did not follow the market transformation and upgrade in time; in the field of cars, the Sino-French company of Shenlong Company was still in a difficult run, and Dongfeng was once faced with the difficulties of no wages. However, poverty is a change of thinking. Dongfeng boldly promotes reforms and builds a new three-level corporate management system. It begins to manage one company and manages one company.
The fourth phase is the period of open cooperation (2001-2012). In spite of all kinds of doubts and oppositions, Dongfeng’s aggressive reforms did not stop. In June 2003, Dongfeng and Nissan successfully married and established Dongfeng Motor Co., Ltd., which is still the largest domestic joint venture company so far. On September 28th the same year, the Dongfeng Motor Company headquarters moved to Wuhan City, laying a solid foundation for the company to more effectively implement group management and seek greater development. During this period, Dongfeng also joint ventured with Honda Japan and Korea Kia to upgrade its cooperative relationship with PSA, and listed on the main board of the Hong Kong Stock Exchange, providing the company with an international financing and development platform.
"Now we are in a period of coordinated development," said Zhu Fushou. "But at any time, reform and innovation have always been the main line for the development of the Dongfeng." It is precisely through reform and innovation that the Dongfeng can create multiple "firsts" in the country. Dongfeng takes the lead in the implementation of the "double-everything" system in the country, that is, a comprehensive technical and economic benefit contract responsibility system based on total quality management; taking the lead in implementing "total quality management as the foundation, comprehensive technical progress as the core, and comprehensive economic efficiency as the goal". The “three-comprehensive†layered management contract responsibility system was the first to implement the “factory responsibility system†and took the lead in establishing three system reforms that “standardize parent-subsidiary system investment decisions, asset management functions, and separation of production and operation functionsâ€.
It is precisely relying on reform and innovation that the Dongfeng can constantly refresh its “Eastern Wind Speedâ€. On October 16th, at the foundation laying ceremony of the fourth plant of Shenlong, Chengdu Deputy Mayor Yongzheng Li said, “This project, with a total investment of RMB 12.3 billion, took only three months from the signing of the cooperation agreement between the two parties to the start of the foundation. Fully reflects the efficiency of Dongfeng Motor Company."
It is precisely through reform and innovation that Dongfeng can turn from an old state-owned enterprise to a "new state-owned enterprise." While maintaining the value and value of state-owned assets, Dongfeng has improved its property rights structure through various means. At present, Dongfeng has 45.2% of state-owned assets, 19.9% ​​of public assets, 31.8% of foreign capital, and 3.1% of other assets. It has become a mixed-owned enterprise with both state-owned and private capital, and both overseas and social capital. .
Heading towards the dream
The east wind in everyone's mind may not be the same, but the excitement that the Dongfeng brings to people is common.
In the Dongfeng Technical Center prototype prototype department, an SUV triggered the interest of reporters. “This is our AX7, and is the first SUV of the Dongfeng Fengshen brand.†Li Kai, director of the intelligent information technology department of the Electronics and Electrical Department of Dongfeng Motor’s Technology Center, said that the model is equipped with a high-resolution 9-inch touch screen and is equipped with Dongfeng independently developed WINDLINK. "Human-computer interaction interface can realize dual-screen interconnection of mobile phone car machine through wired and wireless methods."
It is understood that Dongfeng Motor’s technology center carries the industry's cutting-edge technologies through its electronic intelligent concept prototype project every year, carries out loading and validation in accordance with the passenger car development process, and finally passes user experience surveys and test drive tests to discuss whether new technologies will Accepted by the user. Not only that, Dongfeng also incorporated autonomous driving technology into its pre-research planning. At present, it has entered the second phase of adaptive cruising using high-precision radar technology.
In the field of new energy vehicles, Dongfeng has given the impression that it is low-key. “But low-key does not mean that there is no action. We just want to make our products solid and solid.†Huang Zhaoqin, director of Dongfeng’s New Energy Vehicle Business Platform, told reporters that as early as 1997, Dongfeng Motor Company began to develop new energy automotive technologies. It is mainly pure electric minibuses, fuel cell buses and pure electric cars. In 2001, Dongfeng established the first electric vehicle company in the automotive industry and has developed E30, A60-EV and S30-PHEV models.
Faced with increasingly fierce market competition and the development of new global automotive product intelligence, environmental protection and personalized trends, Dongfeng Motor is also accelerating the pace of innovation to seize the commanding heights of the industry. However, like all auto companies, under the impact of the third industrial revolution, the challenges surrounding Dongfeng are also everywhere. However, Zhu Fushou frankly stated that Dongfeng people are not afraid of challenges and are actively responding to such changes with an open mind. “Because Dongfeng is a company with a dream.â€
What is Dongfeng's dream? "The earliest was to make more cars and industry to serve the country," explained Zhu Fushou. "The new Party Central Committee and leading comrades put forward the Chinese dream. Now for Dongfeng, it is to realize "three east winds." First, it is sustainable development. The century’s east wind, the second is the internationalization of the world, and the third is the eastward development of independent development in the open.â€
“When there are wind and waves, there will be time to hang Yunfan and Jihai Sea.†Today's Dongfeng, just like its headquarters building in Wuhan, is accelerating its dreams with its confidence as an aircraft carrier.