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For a long time, the field of energy-saving lighting has always been the field of encouragement and development of national industrial policies and energy policies. However, the current lighting industry terminals have shown: one is the crazy expansion of lighting stores; the other is the market caused by the lack of rigid purchasing power in the country after the property market is restricted. The Great Depression; if coupled with the price increase of the three primary color powder, the spread of LED virtual fire, etc., in general, the lighting industry is experiencing a long period of pain.
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How to get rid of the current predicament, get out of the sales dilemma, no longer obsessed with the price war, it is obviously not enough to rely solely on policy support. Transformation and upgrading, market segmentation is two key words to help the development of the lighting industry to expand the development opportunities brought about by domestic demand. During the 12th Five-Year Plan period, the central government will adhere to the development strategy of expanding domestic demand and maintain steady and rapid economic growth. The 17th National Congress of the Communist Party of China put forward the goal of building a well-off society in an all-round way. The state will increase the construction of infrastructure such as airports, railways, highways and ports, and strengthen the construction of ecological environment. In November 2008, the State Council executive meeting identified a development strategy to accelerate rural infrastructure construction. High-power efficient lighting and special lighting supporting projects will be important supporting projects for these infrastructure construction projects. These policies provide a historic opportunity for the special environmental lighting industry.
New growth points brought about by urban infrastructure With the development of China's economy, urban infrastructure is gradually upgrading, which will become a new growth point for the lighting industry. More and more large and medium-sized cities are beginning to emerge, and the related subway and aviation industries have been further developed. The related industries such as tunnels, terminals and airports will also develop rapidly, which will bring new development to the future development of the company. Opportunity.
The promotion and application of energy-saving light sources such as LEDs will promote the industry to upgrade energy-saving light sources such as LEDs with the advantages of energy saving, emission reduction and environmental protection. Due to the shortage of energy, the LED industry has been vigorously promoted in countries around the world. As the light source for lighting applications is converted from LEDs to LEDs, the market for special environmental lighting appliances will usher in an opportunity for growth. The sports industry in China has developed rapidly, and the demand for lighting equipment for professional venues has expanded. Since 2008, China's sports industry has entered a period of rapid development. As a material foundation for the development of sports and sports industries, the construction and operation of sports venues will expand the demand for lighting equipment in professional venues. National industrial structure optimization and safety management upgrades have brought about continuous growth in demand for special environmental lighting. The optimization of industrial structure in the country has promoted the overall upgrading of supporting industries and accelerated the speed of technology upgrades, thus bringing greater lighting demand. The improvement of the country's requirements for safe production and the improvement of the company's own safety awareness are conducive to the further expansion of the demand for special environmental lighting equipment.
Summary: The lighting industry in 2013 was a difficult year, and the lighting market ushered in a fierce shuffle and transformation. The transition is fast enough and accurate, and the stereotypes will be shuffled out. The author believes that in 2014, China's lighting industry's terminal market can only go out of the dilemma and win the future through mode transformation. Only by clarifying the above five directions can we really get rid of the difficulties in the new year and look forward to new gains and new opportunities!