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From a single shoe industry to more than 30 industries
Recently, at the ceremony of the 85th anniversary of the Double Star Group held in the old district of Yimeng, the president of the group, Wang Hai, announced that the dual-star diversification development strategy has won an early victory: It has shifted from a purely labor-intensive industry to shoes, clothing, tires, and machinery. , thermoelectric five
In more than 30 industries dominated by major industries, the Group’s sales revenue exceeded RMB 4 billion in the first half of this year and is moving towards the goal of comprehensively manufacturing and processing large industrial groups.
"Double Star" was first recognized as "China Famous Brand" as early as in 1995. With a history of 85 years, the Double Star Group is the earliest and largest shoemaking company in China. It has ten shoe manufacturing cities and more than 140 shoes in the country. There are six categories of products in the production line, with more than 1,000 varieties and tens of thousands of colors. The annual output of shoes is nearly 100 million pairs. Established a nationwide network of 10 business operations, more than 200 agents, and more than 3,000 chain stores; established 10 branch offices in the United States, Germany, Russia, UAE and other countries, and established trading partnerships with more than 200 foreign customers. It owns the only national-level technology research and development center and leather footwear testing center in China's footwear industry. Double Star Shoes has been ranked first in sales of similar products in the country for 15 consecutive years and has consistently ranked the leading position in China's footwear industry.
In 1998, the Double Star Group and Jiaonan Huaqing Tire Company formed a twin-star tire company to make "shoes" for automobiles, which opened the prelude of the dual-star expansion. In 2005, it hosted one of the "four big families" of Chinese tires. Dongfeng Tyres made Double Star Tire quickly become one of China's top five tire companies and won the "China Top Brand" title. Since then, Binary’s diversified expansion has been irrecoverable. At present, it has grown into eight industries including footwear, tires, clothing, and machinery, including advertising, finance, restaurants, entertainment, tourism, and many other tertiary industries, involving more than 30 industries in total. And the area has 4 Chinese brand-name products. Among them, Double Star Casting Machine occupies more than 70% of the country's market share in the clean-up machinery market. The economic indicators rank first in the same industry in the country. The apparel industry has nearly 30 business units and nearly 100 garment production core factories.
In this age of specialized subdivision, multi-dimensional expansion has become a cautious and cautious move by manufacturers. As China's “shoe kingâ€, what is the double star intended? Twin Stars president Wang Hai believes that the footwear industry has low market access thresholds and the industry's profit margins continue to depress. At present, the brand value of Double Star has reached 49.292 billion yuan. The brand expansion of the “Double Star†brand intangible assets is the The inevitable development of the market.
Double Star's various industries are interrelated. Footwear and tire industries are all in the rubber industry. The machinery industry can provide support for the footwear, apparel, and tire industries. Clothing and sports shoes are sports elements. The three production projects can at least be double stars. Tens of thousands of employee services. In addition, DoubleStar has more than 3,000 brand display outlets across the country and can display all products of DoubleStar in the store, enabling various industries to advance on the same starting line. The most important thing is that footwear, tire industry, etc. are still labor-intensive industries, and profits are greatly affected by raw materials. If necessary, they can use machinery, thermoelectricity, and other industries to “rescueâ€. “Our goal is to make Double Star a large group of integrated manufacturing and processing industries.â€
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