Since humans invented computers, they have been faced with a fundamental question: How should we interact with such machines? Aside from the specific form of interaction, obviously, we interact with machines to experience a machine that adapts to people. The process of adapting to the machine. Once the trend switches to how the machine should adapt to people, the fundamental perspective on the ultimate trend of voice interactions should never be what the machine can do, but what people are more eager for.

A brief history of human-computer interaction

Since the invention of the computer, the input it can accept has not changed in essence, and it is always an instruction similar to the addition, subtraction, multiplication and division shift. The tape we often say is not the interaction itself, but a carrier. The tape is the instruction that needs to be executed by the computer. In that era, people had to adapt to the machine completely, so they must learn the language of the machine. The programmer is equivalent to mastering the translation of the machine language.

The same reason keyboard is not an interactive method, but an input device. The real interaction mode is actually a command. Common commands such as mkdir can be regarded as a collection of more instructions, but the level of abstraction is higher. , you can complete the function of creating a directory. At this time, in fact, people are still adapting to the machine, but began to remove some tedious and repetitive things in the process of human-computer interaction, making machine interaction more convenient.

Since then, the graphical user interface has been a key turning point, and the graphical user interface has made human interactions completely migrate to the human side, shielding almost all machine-related details. The only thing that keeps some machine features under Windows is just a few commands such as boot, shutdown, copy, paste, find, maximize, minimize, close, etc. The rest is similar to what we do in the physical world. For example, when we need to choose one thing, we usually put them in a row, regardless of whether the start menu or the task bar does this. The same is the graphical user interface. From the use of the mouse to the inside of the touch screen, there is still progress. After importing the touch screen, the details of the machine are further discarded. Maximizing and minimizing these things will disappear further, leaving only the arrangement and selection of the App. The usual operations are just click and slide. So we can say that from the mouse to the finger is actually further migration to the human side.

The driving force behind this is actually the surplus of computing power, but product designers no longer use this part of the computing power to improve performance, but to adapt to people's operating habits, so the graphical user interface can be seen as From the adaptation of people to the turning point of the robot to adapt to people. This is actually not surprising. After all, human beings are the center of the world, so if it is possible, then it is necessary to go to the direction of the machine to adapt to people.

In the past, whether it was directly inputting instructions with paper tape or using the command line or even using a graphical user interface, the internals were progressively progressive. Although the surface looks very different, it is based on the same command system, but only in convenience. A big boost, and did not introduce a lot of new things.

Voice interaction is different. It integrates the old command system on the one hand, for example, you can say that the volume is up, the next page, and the alarm clock is set at ten. At this time, it only reflects the human-computer interaction method to further tilt toward the human side, which improves convenience, which is consistent with the changes brought by the graphical user interface. On the Other hand, it injects intelligent attributes into the interactive way. This intelligent attribute allows the machine to make more decisions. The interaction is no longer accurate, such as putting a song, which is not possible in the past interaction mode. . These are two completely different attributes. The former will allow the stock market to be upgraded. That is to say, as long as the convenience is valuable, even if there is no intelligence, it can also be landed. The latter reflects the new information integration and output methods. It is extremely disruptive.

Subversive implied behind the interaction

Improvements in the way of interaction can only be a better function if it only brings pure convenience, but if this type of interaction affects the way information is integrated and exported, it will have a disruptive impact on the industry. Typically, the impact of the touch screen on the search. In the mouse mode, the search is the center of the Internet, but because the touch cannot be accurately positioned, the App is further spawned, which directly leads to the weakening of the central position of the search.

The obvious voice interaction that injects intelligent attributes will definitely lead to the re-increment of information integration and output methods. What impact will this have on the already stable Internet ecosystem?

From the point of view of the phenomenon, the first direct impact is that the App will disappear again. The integration and output of the information seems to go through a process that must be separated for a long time. In the mouse era of the graphical user interface, the integration and output of information is in fact unified, basically the browser and the search engine, and then the large client program maintains its own space (such as QQ). In the era of touch screens in graphical user interfaces, the integration and output of information is actually decentralized. People have to remember what they want and then install a specific app. Voice interaction is more unified. There is no app, and there will be no big clients alongside the browser. Some are just a sentence.

What kind of technological trends will lead to what kind of pattern. The image says that we can think that the search, e-commerce, and IM are built in the industry innately, and then who is the king of search, who is the king of e-commerce.

In the PC era, browsers and search are at the core, so there will be giants like Google, and others will live under its shadow. Once the integration and output of information is once again unified, it will certainly spawn a new large ruler, and the emergence of such a large ruler essentially means that the existing giants or small giants will be weakened. If there is no App, whoever has control over the upper level, such as O2O and even travel, will master their lifeline.

This will be the case in the end, but this process will be very long.

The development of interaction in the next three years

The development of interactive methods must depend on the sales status of specific products, while the sales of terminal products have two modes: one is smart phone type, and the other is MP3 type.

The startup process of the smartphone obviously has a huge relationship with Apple. Apple first introduced a benchmark product, and then quickly appeared a large number of imitators, and the market finally started. The entire process on the mobile phone lasted 4 to 5 years. MP3 is different. First, MP3s of various shapes appeared. Without a leader, the market started, and then Apple came out with a product that far surpassed others.

For the development of voice interaction, we also face two possibilities: one is that someone has made a product that is enough to explode, so that the voice interaction has a symbolic sign, and then similar products continue to follow up. The product category continues to expand; one is not a symbolic product, but the interaction is extremely broad and infiltrate in various industries, accumulating to a certain extent and then producing various iconic products. It is clear that the first route is taken abroad, and Amazon Echo plays the leading role. In China, we have not seen such a role for the time being, and we are increasingly shifting towards MP3.

Specifically, if someone plays the role of a leader, the market will push away after the leader, because all the details of the interaction will be verified in the leader, and the company will not have any doubts, but if it is not The leader's model, the whole process will drag on for a long time.

In other words, the development of the interaction mode in the next three years will ultimately depend on the fact that we will actually go on that road. The possibility of the latter is rising, because the leader actually has Greatly accidental, Jobs is very difficult to copy, and its followers seem to have embarked on a toddler's routine.

summary

In the past, whoever dared to say that he was the next BAT would actually be despised, because objective conditions would not be available, and whales would appear in small fish ponds. But now the interaction method seems to really provide such an opportunity. The core problem is that BAT and so on actually think so, so this subversiveness is more likely to be the redistribution of power among the giants.

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