The establishment of China Agricultural Brand Innovation Alliance focuses on enhancing international competitiveness

Zhang Yuxiang pointed out that the report of the 19th National Congress made a comprehensive plan for promoting the great cause of socialism with Chinese characteristics in the new era, deepening the supply-side structural reform, implementing the rural revitalization strategy, and accelerating the agricultural and rural modernization. Agricultural branding is an important symbol of the new stage of agricultural development. Accelerating the construction of agricultural brands is a realistic choice to promote the full development of modern agricultural balance and meet the people's needs for a better life. The purpose of establishing the China Agricultural Brand Innovation Alliance is to gather the strength of brand building and build a platform for cooperation and exchange. Alliance members must conscientiously practice the purpose of the alliance, implement the tasks of the alliance, and strive to do a good job in all aspects of the alliance, and jointly promote the innovation and development of agricultural brands.

Tang Wei said that the establishment of the China Agricultural Brand Innovation Alliance is an opportunity, an innovation, and a challenge. It is also an important part of the Agricultural Brand Promotion Year of the Ministry of Agriculture. The alliance must face the current agricultural brand building work. The problem is to accelerate the development of modern agriculture, focus on enhancing international competitiveness, focus on innovative brand building cooperation mechanism, focus on promoting the expansion of service society functions, and carry out targeted work to promote the development of Chinese agricultural brands.

The China Agricultural Brand Innovation Alliance was jointly initiated by China Agricultural Products Market Association and China Rural Magazine, and was headed by the Department of Marketing and Economic Information of the Ministry of Agriculture. The alliance aims to promote the implementation of agricultural brand strategy through a combination of theoretical research, interactive communication, education and training, consulting services, market integration, etc., deepen the innovation of agricultural brand building model mechanism, build a platform for cooperation and exchange, and promote resource integration. And sharing, optimizing resource allocation, improving the level and quality of agricultural brands, enhancing the vitality and efficiency of agricultural brands, creating more agricultural brands, and promoting the development of modern agriculture in China. It is reported that the chairman of the alliance will be elected on the board of the coalition.

Zhang Hongwu, Chairman of the National Agricultural Credit Guarantee Corporation, spoke as a representative of the participating units of the Alliance. Lei Liugong, editor-in-chief of China Rural Magazine, presided over the inauguration ceremony.