Triumvirate Shanghai GM Plus Electric Vehicle

Of the top-selling Chinese cars produced in September, three of the top ten came from GM-Buick Excelle, Chevrolet Cruze, and Sail, but in the same list, the Volkswagen devoted to providing a superior driving experience through traditional power technology. The company occupies four seats.

To recapture the throne of the world’s number one automaker, GM may have to work harder. Volkswagen has not concealed its contempt for this status, and both are fiercely competing for more than 30% of the Chinese sedan market.

But Toyota also made GM feel anxious. The former used to force all local manufacturers in the United States to defeat each other. This may not necessarily happen again in China. They are planning to copy the success of the Prius to each of its models and mass production, which will make it not only gain The reputation of eco-friendly cars has drastically reduced production costs, while profitability has also been a perfect transition to the era of hybrid cars.

How do GMs caught in the middle fight back at the same time in the face of opponents whose two technological routes are diametrically opposed to each other?

Buick challenged the high end of October and appeared in Chengdu – the Buick Regal GS team in this laid-back city is overly provocative. Right now, at the Shanghai GM plant, we are rushing to produce this sporty sedan with a monthly speed of 600 cars. The company hopes to experience the Regal GS testers evaluating the Volkswagen MAGOTAN and even the BMW 325. Its price is similar to the top model of the former.

Compared with its counterparts in Japan or the United States, Volkswagen is known for its "driver's car" among competitors. Although Jetta and Santana had previously established a durable national car image with the help of Jetta and Santana, Volkswagen successfully transformed itself into a technology leader with its introduction of a turbocharged engine through a change called "powertrain strategy." And dual clutch transmission allows peers to follow suit.

In fact, Shanghai GM's "Green Future" strategy has also been a great success, but this is in contrast to reversing its previously high brand awareness of fuel consumption. To be competitive with its competitors, GM also has to associate its brand with a pleasant control experience. Although only 600 vehicles per month are fundamentally a loss-making business for the Regal GS business model, they are still willing to use this high-performance sedan as a starting point to allow Buick to challenge the public with a high-end image.

Shanghai GM executives believe that the trend of high-end cars in the future is undoubtedly biased towards movement and dynamics. The company’s Buick Marketing Minister Shi Hong said that “the introduction of the concept of dynamics is very important for Buick’s future development.”

“The GS should be our benchmark in the future for each model, and it can be called the flagship. It is the highest-profile model. In the end, Buick will form a more reasonable pattern of SUVs, sports cars, traditional cars, and MPVs. Only in the true sense can Buick be a mid to high-end brand."

To make Buick a strong brand in the mid-to-high end, SAIC and Detroit are not different in this regard. They hope to avoid bloody price competition and obtain higher profits.

"For Buick, it is positioning a mainstream mid-to-high-end brand, so its task is to occupy mid-to-high-end market segments in various mainstream markets. We will strive to achieve this goal through product generation. "Shanghai General Public Relations Director Li Zhenghui told reporters.

It is no surprise that Shanghai General Motors, the general-purpose betting electric vehicle, has repeatedly created sales records. The latest newsletter is that in just less than 10 months, its 2011 production and sales exceeded 1 million units again, an increase of 19.0% year-on-year, setting a record sales record over the same period over the same period, and exceeding the passenger vehicle market by 9.9. The average growth rate of % continues to rank top among domestic passenger car companies.

Of the top-selling Chinese cars produced in September, three of the top ten came from GM-Buick Excelle, Chevrolet Cruze, and Sail, but in the same list, the Volkswagen devoted to providing a superior driving experience through traditional power technology. The company occupies four seats.

To recapture the throne of the world’s number one automaker, GM may have to work harder. Volkswagen has not concealed its contempt for this status, and both are fiercely competing for more than 30% of the Chinese sedan market.

But Toyota also made GM feel anxious. The former used to force all local manufacturers in the United States to defeat each other. This may not necessarily happen again in China. They are planning to copy the success of the Prius to each of its models and mass production, which will make it not only gain The reputation of eco-friendly cars has drastically reduced production costs, while profitability has also been a perfect transition to the era of hybrid cars.

How do GMs caught in the middle fight back at the same time in the face of opponents whose two technological routes are diametrically opposed to each other?

Buick challenged the high end of October and appeared in Chengdu – the Buick Regal GS team in this laid-back city is overly provocative. Right now, at the Shanghai GM plant, we are rushing to produce this sporty sedan with a monthly speed of 600 cars. The company hopes to experience the Regal GS testers evaluating the Volkswagen MAGOTAN and even the BMW 325. Its price is similar to the top model of the former.

Compared with its counterparts in Japan or the United States, Volkswagen is known for its "driver's car" among competitors. Although Jetta and Santana had previously established a durable national car image with the help of Jetta and Santana, Volkswagen successfully transformed itself into a technology leader with its introduction of a turbocharged engine through a change called "powertrain strategy." And dual clutch transmission allows peers to follow suit.

In fact, Shanghai GM's "Green Future" strategy has also been a great success, but this is in contrast to reversing its previously high brand awareness of fuel consumption. To be competitive with its competitors, GM also has to associate its brand with a pleasant control experience. Although only 600 vehicles per month are fundamentally a loss-making business for the Regal GS business model, they are still willing to use this high-performance sedan as a starting point to allow Buick to challenge the public with a high-end image.

Shanghai GM executives believe that the trend of high-end cars in the future is undoubtedly biased towards movement and dynamics. The company’s Buick Marketing Minister Shi Hong said that “the introduction of the concept of dynamics is very important for Buick’s future development.”

“The GS should be our benchmark in the future for each model, and it can be called the flagship. It is the highest-profile model. In the end, Buick will form a more reasonable pattern of SUVs, sports cars, traditional cars, and MPVs. Only in the true sense can Buick be a mid to high-end brand."

To make Buick a strong brand in the mid-to-high end, SAIC and Detroit are not different in this regard. They hope to avoid bloody price competition and obtain higher profits.

"For Buick, it is positioning a mainstream mid-to-high-end brand, so its task is to occupy mid-to-high-end market segments in various mainstream markets. We will strive to achieve this goal through product generation. "Shanghai General Public Relations Director Li Zhenghui told reporters.

It is no surprise that Shanghai General Motors, the general-purpose betting electric vehicle, has repeatedly created sales records. The latest newsletter is that in just less than 10 months, its 2011 production and sales exceeded 1 million units again, an increase of 19.0% year-on-year, setting a record sales record over the same period over the same period, and exceeding the passenger vehicle market by 9.9. The average growth rate of % continues to rank top among domestic passenger car companies.