Wang Yunqing: Is the price and value of luxury cars equal?

When I saw the victims complained about Da Vinci's home, I was not gloating but I couldn't really sympathize with it. I think that if the coat of the foreign brand of this cottage has not been exposed, or even if its furniture is really 100% Italian imported goods, then if the same furniture, does the consumer feel value for money?

The Da Vinci sofas worth several tens of thousands of yuan are no more outrageous than the tens of thousands of brand-name bags. There have been international brand names forced to admit that many expensive handbags are actually manufactured by Chinese factories, but they are not branded. "Made in China", that is to say, many of the world famous brand bags that many people flock to, in fact, and Leonardo da Vinci furniture is a corner of the hill.

In my opinion, behind the Leonardo da Vinci incident, it is a part—perhaps a rather large part—of Chinese consumers' abnormal brand worship, especially foreign brand worship.

The brand wants to recognize, but there is no need to worship. In fact, in the automobile consumption field, foreign brands, especially foreign luxury brand worship, are also widespread.

This year, the overall performance of the auto market is normal, but the luxury car market is too hot. I heard that an imported luxury SUV actually needs to increase the price by 300,000 yuan, which is truly stunned. To know that imported luxury SUVs have been priced high, but also add so much money, is it really stupid money? !

With more and more fierce competition, many ordinary brand products are now getting more and more upscale, and the gap between technology content, material technology and some luxury cars is already very small. At the recent MAGOTAN review forum, a foreign representative of FAW-Volkswagen spent a great deal of space in his speech. In fact, their new MAGOTAN can compete with Mercedes-Benz C and BMW 3 Series. of. Abandoning the brand factor, his words are basically in line with the facts.

So we see that in foreign countries, the premium between so-called luxury brands and ordinary brands is not very big. The attached table is the price data of some models of the US market in the previous US Consumer Report. It can be seen that compared to ordinary brand models Luxury cars also have a high premium of a few thousand US dollars, while domestic companies are 100,000 and 200,000 yuan more, and some are even more than twice the price of ordinary models. Recently, due to the fierce competition, Mercedes-Benz, BMW, Audi's models, the market price range is very large, we all feel that "wow, so good!" In fact, it is only that their prices have returned to their original value levels.